This month at FARLY, we’re thrilled to spotlight Louise Jackson, founder of The Jacksons Shop in Notting Hill and long-time champion of craft, connection, and sustainable design.
Before visiting her shop in Notting Hill, I had the joy of stepping inside Louise Jackson’s home in Shepherd’s Bush — a kaleidoscopic treasure trove of antiques, textiles, and colour-drenched charm. From pink walls to turquoise cabinets and layered vintage detail, it’s a home brimming with colour, heart and character.
Her shop is much the same — a vibrant showcase of beautifully curated pieces that spark joy and celebrate colour. The Jacksons London on All Saints Road is a true expression of Louise’s creative spirit, filled with witty jute bags, hand-beaded treasures, an beautiful mix of clothing, and colourful homeware that brings warmth and character to every corner.
For our collaboration, Louise has created an exclusive edit that captures everything we love — Mediterranean dining, sunshine, and joyful pieces designed to turn any table into a celebration. The collection includes jute bags, hand-embroidered napkins and tablecloths, beaded napkin rings, painted trays, and candlesticks — all inspired by the art of coming together.
“So much happens around the table in my family,” Louise tells us. “Meal times have always been sacred. This collection is about gathering, storytelling, and joy.”
Louise started The Jacksons London in 2000 with her twin sister. In the early years, the shop was a treasure trove of shoes, hats, leather bags and clothing — a true creative playground. But her very first foray into fashion came when she returned from a Caribbean holiday and started selling homemade floral flip-flops, crafted with artificial flowers on them. She sold thousands, roping in her mother and friends to help.
Everything changed when Louise was introduced to a group of artisans in southwest Bangladesh through a lady called Gretchen from The Lacquer Chest. What began as a casual meeting turned into a two-decade-long collaboration that now supports over 1,800 women across 60 villages.
“We don’t work with factories,” she explains. “Most of the women work from home, continuing their family life while earning a livelihood. We’re creating something that didn’t exist before — embroidery, wood painting, jute weaving — all starting from scratch.”
Her work there has had a ripple effect. Today, many of the women she works with are sending their daughters to school until the age of eighteen. Some are even going to university — something unthinkable a generation ago.
“I love everything about the community we’ve built. I go back five or six times a year. We travel down tiny lanes by motorbike, passing women walking with goats. It’s peaceful, purposeful. There are no factories, no cars — just stitching, weaving, conversation.”
The fibre at the heart of this story is jute. A plant that requires no industrial processing, no harmful chemicals, and minimal water, it’s one of the most sustainable materials available. And in Louise’s hands, it becomes so much more than a bag — it becomes a story.
For the FARLY edit, she wanted to take things a step further…
“This collection has fulfilled a lifelong ambition,” she laughs. “I can’t cook — never could. I’ve spent years disguising that by making the table look beautiful. Finally, I’ve found a way to make people so distracted by the napkin rings and embroidered tablecloth, they don’t notice my cooking.”
Inspired by the colour and warmth of the Mediterranean, this is a collection designed to bring people together. Every piece — from the Aperol-orange tray painted by Ikbal to the linen inspired by an old Elizabeth David cookbook — holds within it a sense of sun-drenched joy.
The collection goes live on Sunday, but as a paid subscriber, you get exclusive early access to shop the edit via the link above. Use this discount to claim 15% off your first purchase “15%JACKSONS”
The FARLY x Jacksons edit is now live. We can’t wait for you to discover it.
With love,
Farleigh x
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